Sales’ accelerator for mobile devices.
Сonsumers are more demanding than ever before. More than half of mobile users leave a page that loads longer than three seconds.
That is why a mobile-friendly website has a great advantage over the other. To illustrate it, we present the research below:
- Sales — 79% of customers who were dissatisfied with the performance of the site, less likely to make a purchase on this site again.
- Mobile users — 64% of mobile users expect pages will not load more than 4 seconds.
- Customer experience — 47% of customers expect a page to load in 2 seconds or less.
- The Speed is influence on the income — if your website earns $ 100 000 a day, reducing load time by 1 second will bring you extra income of $ 7,000.
- SEO — delay a download site for 1 second leads to a reduction of page views by 11%.
«Faster a download speed, higher the conversion rate» — is the main statement of this article.
«If our site takes a long time to load, it doesn’t matter how great our journalist is, some people will leave the page before they see what’s there».
New way to optimize for speed
Let’s look at the experience of Google Corporation in improving search activities for mobile devices. The technology we would like to talk about was announced in October 2015 and called Accelerated Mobile Pages (or AMP). AMP is an open source technology, developed to create mobile-friendly websites and load them instantly around the world.
How it works?
Take an example. Suppose we are interested in the gravitational waves. By entering a request in a mobile application, we see cards with news. Clicking on one of them, you turn to another page. You think so, BUT physically you don’t go to another web site, you stay in Google, which simply uploaded the content of the selected page.
Moreover, it is a slider. You can swipe left and see next new. Even from another source! AMP technology allows you to quickly switch between AMP content of the pages of the block “top news”.
And THE MOST AMAZING is that The AMP content of the page shown here within seconds.
«Web pages and ads published in the AMP open-source format load near instantly, giving users a smooth, more engaging experience on mobile and desktop»
Will AMP be relevant to your business?
Such technology is specially produced for those people, who gets information mainly from mobile devices. When a user can get information without additional steps, it makes his life more comfortable. So, AMP technology would be useful only for business based on information like blogs, magazines, educational resources.
Developers and advertisers can decide by their own how to present their content and choose the best decision for their business.
One more pros of AMP is the cards with the relevant pages appear in the VERY BEGGINING of search results. It means that you will be noticed!
More specificity. What allows the AMP pages display content faster?
AMP is a set of scripts and rules for displaying web pages. So, it is different from other libraries.
1. Google remembers contest of the page on its server. So, when you use AMP page Google only displays stored contest as quickly as possible.
2. The code is created in line with the specificities of different mobile devices and browsers. Be sure, it is equally well displayed on every device where it is opened.
3. Scripts should run asynchronously to speed up page load times.
«More than 1.5B AMP pages have been published to date and 100+ leading analytics, ad tech and CMS providers support the AMP format»
Creating the AMP-version of your website is not so difficult for competent specialist. Firstly, you need to create a separate template using the appropriate tags from the specifications to the AMP. And then you have the choice: doing the AMP version of each new page for existing template manually or setting up automatic generation of the AMP-page tools to your content management system.
Companies, whose sites are made on WordPress, are lucky, cause of supporting the latest version of AMP system (templates are already built-in).
Monetti’s experience in introduction of AMP
Monetti.se is a Swiss loan company, operated in the most competitive sector of finance. When mobile site loan times increase from 1 second to 3, managers learned that the probability of bounce rates improves by more than 30%. In general, load time takes about 4 seconds, what has a great impact on conversions. Monetti.se aimed to optimize the conversion rate by reducing mobile site loading time.
“AMP plus AdWords equals better conversion rates. These results also prove that even if your mobile site loads in four seconds, there’s scope for improvement. We’re absolutely confident about the benefits of AMP. We’re now building more and more AMP pages for most of our large and enterprise clients across all markets.” — Leif Grenevall, CEO, Adtraction Visits.
As a result, AMP helped to reduce Monetti.se’s mobile site load time from 3.8 seconds to just 0.6 seconds.
1. conversion volumes was increased by 19%;
2. mobile conversion rates was improved by 28%
over the old standard pages.
To sum up:
it must be mentioned, that AMP is a new technology, which specially created to make mobile websites more convenient for clients. Users are now can find quality results where the text is readable without zooming or horizontal scrolling. Isn’t that what caring about the users?