Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

What is this book about?

Tim Brown tells about design-thinking methods and proves their effectiveness on different examples.  Design-thinking is the basis of innovative company and the most important characteristic of its leader. The book helps to rethink the business core, to understand customers better and find new ways of making a profit. You will read about: the reason why design-thinking exactly helps to solve your company problems; how to transforneeds into demand; main advantage of prototypes; the meaning of storytelling and so on.

Who is it useful for?

This book suits for pragmatic businessmen, who are designers in heart; for company leaders; project managers and everyone who wants to learn how generate new ideas and overcome the creative crisis. 

Who is the author?

Tim Brown
CEO and president of IDEO

Tim Brown is the CEO and president of IDEO. Independently ranked among ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. 


“Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as successes…”

New York Times

“It’s like getting golf tips from Tiger Wood’s coach. Tim Brown’s firm IDEO has won more medals for innovative design than anyone in the world. If you want to be more innovative at work or in life, study with the coach of champions.”

Chip Heath
co-author of Made to Stick

“In his new book, the CEO of design shop IDEO shows how even hospitals can transform the way they work by tapping frontline staff to engineer change.”


Take this book here

Built by Eulerr with love. Software Development and Design as a Service Platform

The Scrum Field Guide
Mitch Lacey
Intercom on Product Management
Exposing the Magic of Design
Jon Kolko
Nir Eyal
The Inmates Are Running the Asylum
Alan Cooper
The Design Process
Karl Aspelund
SAFe 4.0 Distilled
Richard Knaster, Dean Leffingwell
Creative Confidence
Tom & David Kelley
Make Space
Scott Doorley, Scott Witthoft
Extreme Programming Explained
Kent Beck
Work Rules!
Laszlo Bock
Jesse Fewell
Design Thinking
Nigel Cross
Org Design for Design Orgs
Peter Merholz
Service Design for Business
Ben Reason
Zero to One
Peter Thiel
Insight Out
Tina Seelig
The Lean Startup
Eric Ries
Jake Knapp
Change by Design
Tim Brown