Creative Confidence

Unleashing the Creative Potential Within Us All

What is this book about?

Why a book about creative confidence? Because at IDEO, there is noticed that innovation can be both fun and rewarding. But as you look at the sweep of your life and start to think of a legacy that survives beyond it, giving others the opportunity to live up to their creative capacity seems like a worthy purpose. 

In Creative Confidence, you will find out about the system that is honed at Ideo, a global innovation and design consultancy. This company has developed a reputation for coming up with revolutionary products and services, beginning from helping Steve Jobs design Ap­ple’s first mouse and ending to helping the Singapore government come up with a better way to process work visas.

Who is it useful for?

For future innovators, to give them the opportunity to follow their passions. And also to help individuals and organizations unleash their full potential—and build their own creative confidence.

Who is the author?

Tom Kelley
David Kelley

Tom Kelley is a partner at IDEO, and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation.

David Kelley is the founder of IDEO, one of the world’s leading innovation and design firms, as well as the creator of the at Stanford University.


“CREATIVE CONFIDENCE is a myth-busting, muscle-building gem of a book. It shatters the false belief that only some people are creative. Then it provides a smart, practical action plan for boosting your innovative capacities. If you want to be more creative, read the Kelley brothers' words, follow their advice, and then—as they'd tell you—do something!"

Daniel H. Pink
author of Drive, A Whole New Mind, and To Sell is Human

“This book changed me. CREATIVE CONFIDENCE is that rare combination of thought leadership, soulful storytelling, and real-life exercises that inspires you to reclaim your creative passion and courage. I feel braver already. “

Brene Brown, Ph.D.
author of the #1 New York Times Bestseller, Daring Greatly

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