Design Thinking

Understanding How Designers Think and Work

What is this book about?

This book was just out, ironically at the same time as Bruce Nussbaum has claimed that design thinking is dead. Over the last few years there has been an enormous interest in“design thinking” especially in some parts of the business and management community. 

In this new book Cross is bringing together a lot of the existing research, solid research, that has been done on how designers think and act. This research is not just individuals reflecting on design based on their own subjective experiences but produced by people who have conducted serious studies of designers in interview studies, experiments, case studies, observations, etc.

Cross goes through a lot of this research and shows how the findings from many of them have led to similar results and can be seen as providing the base for a more overall comprehensive and coherent understanding of design.

Who is it useful for?

The book is an excellent summary of good design research in the field. And Cross does a good job in identifying some common patterns from the individual studies he draws upon.
The book is highly suitable for anyone who is interested in design thinking and who wants to know more than just some over simplistic journalistic versions found in popular business settings and in magazines.

Who is the author?

Nigel Cross

Nigel Cross has for a long time been one of the most prominent researchers of design. He has a background as an architect and industrial designer but has mostly been doing research on and about design. His notion“designerly knowing” has had a great impact and influenced many design thinkers. He has also been instrumental in fostering international design research institutions, such as the DRS. He is also the Editor in Chief of the influential journal“DesignStudies”


“Mixing analysis with case studies, Nigel Cross provides a succinct introduction to 'design thinking'. His message - that creativity can be taught, nurtured and developed - should empower even the most elementary design students.”

Elizabeth Guffey
Purchase College

“Design Thinking: Understanding How Designers Think and Work is a useful resource for people wanting to get a deeper insight into how designers go about designing things and systems, and a great first year student handbook.”


“A highly accessible read that will doubtless help many designers to better understand - and perhaps also to question - the things they do in their work life, and why they do them.”

The Designer Magazine

Take this book here

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