This practical guideline is must read for those looking for a clear and simple explanation of how to move from design research to design solutions. Just in three parts-theory!
"Exposing the Magic of Design fits perfectly into a long-empty slot on the bookshelves of practitioners and students. His theory of synthesis will engage your brain six ways from Sunday, while the practical, actionable methods will change your process immediately. We have needed this book!"
"...design students, practitioners of design in all disciplines dealing with product development, and business owners have much to gain from reading this volume."
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