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Hooked

How to Build HaBit‐FoRmiNg PRoducts

What is this book about?

Have you ever thought, why some products capture widespread attention while others do not? Is there a pattern underlying how technologies hook us? What makes a customer to collaborate with a certain product out of sheer habit? 

The book describes how to make your product irreplaceable for your customer. Based on longitudinal researches and author’s practical experience, Nir Eyal and Ryan Hoover provide the Hook model. It is a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

This book helps you to learn the basic principles of addictive things that we use every day. Therefore, you learn how to create a new generation of products that can get the true love of consumers.

Who is it useful for?

Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

Who is the author?

Nir Eyal

Nir Eyal distilled years of research, consulting and practical experience to write Hooked. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Reviews

“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”

Matt Mullenweg
founder of Wordpress

“You’ll read this. Then you’ll hope your competition isn’t reading this. It’s that good.”

Stephen P. Anderson
author of Seductive Interaction Design

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