The book describes how to make your product irreplaceable for your customer. Based on longitudinal researches and author’s practical experience, Nir Eyal and Ryan Hoover provide the Hook model. It is a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
This book helps you to learn the basic principles of addictive things that we use every day. Therefore, you learn how to create a new generation of products that can get the true love of consumers.
“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
“You’ll read this. Then you’ll hope your competition isn’t reading this. It’s that good.”
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