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Org Design for Design Orgs

Building and Managing In-House Design Teams

What is this book about?

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

Inside this book:
1. Why design’s role has evolved in the digital age
2. How to infuse design into every product and service experience
3. The 12 qualities of effective design organizations
4.How to structure your design team through a Centralized Partnership
5. Design team roles and evolution
6. The process of recruiting and hiring designers
7. How to manage your design team and promote professional growth


This book is so rich with personable, practical advice on how build design culture.

Who is it useful for?

Great book for any designer moving into management or organizations wanting to understand how to build the foundations of successful design functions or evolve ones that are already established. If you are looking to grow design in your org or are just seeding the idea of an internal design function this is the one design book you should be read. It includes a lot of practical information and strategies for implementation.

Who is the author?

Peter Merholz
President and one of the co-founders of Adaptive Path

Peter Merholz is President and one of the co-founders of Adaptive Path. For more than six years, he has been instrumental in developing the company’s world-class consulting, training, and public events. Kristin Skinner is Managing Director at Adaptive Path where she established and leads the Design Program Management practice. She has shaped and lead over 40 of the firm’s most strategic and complex projects and programs, working directly with C-suite stakeholders in the Fortune 50. She is also Head of Design Management at Capital One, an emerging function to address rapid growth in the design organization.

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