Service Design for Business

A Practical Guide to Optimizing the Customer Experience

What is this book about?

There are comes the time, when business can face the demand problems, and to find out the reason of it is not a simple task. Here is a book about methodology that can help your business understand your customers better, and create a new product or service based on their needs. Service-design is close to the design-thinking methodology.
You’ll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers’ eyes.

Who is it useful for?

This book suits for businessmen and managers, who want breath new life into their business. There are to attract more clients, to build confidence among existence clients and to improve business processes.

Who is the author?

Ben Reason
Co-founder of "Livework"
Melvin Brand Flu
Director of Strategy and Business Design at "Livework"

Ben Reason graduated from Liverpool John Moores University in 1994 with a BA in Fine Arts, followed in 2000 with an MSc in Responsibility and Business Practice from the University of Bath. Ben has a background in design and innovation in network-enabled services, and prior to“Livework” worked with Web agencies Razor fish and Oyster Partners.
Melvin Brand Flu has over 25 years of experience working as a business and strategy consultant.


"I had to recommend one book to be the first book someone read about service design, it would be this one. One of the main benefits I can see for those reading this book is that it will give them a real clear view of where they need to start with their personal focus, as well as the focus of their business. It’s easy to take the information and say “here’s where I fall short, and here’s what I can do about it. Here’s where my organization falls short, and here’s what we can do about it.” Once these questions are answered, then further reading can be done on methods, techniques, processes, and so forth."

Erik Flowers
Co-founder Practical Service Design

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