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The Design Process

What is this book about?

Karl Aspelund show you seven stages of The Design Process. Start with inspiration, readers travel through Identification, Conceptualization, Exploration/Refinement, Definition/Modeling, and ending to communication on the way to Production. This tour is enhanced by the accompanying Perspectives of designers who travel parallel paths in the design of fashion, interiors, industrial and consumer products, and public art projects. End-of-chapter exercises help students move their own design projects from the World of Imagination to the World of Objects. Appendices recommend readings for further exploration and serve as refreshers on design elements and principles; notable designers, architects, and artists; trend analysis; and major events and influences on design from the mid-1800s to the first decade of the twenty-first century.

Who is it useful for?

This book is a great find for businessmen and managers who want to attract more clients, to build confidence among existence clients and to improve business processes. 

Who is the author?

Karl Aspelund

Karl Aspelund, PhD, is an Assistant Professor in the Department of Textiles Fashion Merchandising and Design at the University of Rhode Island and has been a designer, artist, and teacher for over 20 years in apparel, theater, film and digital media. He received his PhD in Anthropology and Material Culture from Boston University, University Professors Program, where his dissertation on women’s national dress practices in Iceland was awarded the University Professor’s Edmonds Prize for Best Doctoral Dissertation of the Academic Year 2010-2011. Aspelund’s research interests are in the field of apparel design and personal and national identity creation.

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