Zero to One

Notes on startups or how to build the future

What is this book about?

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. Entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

The core idea and basic premise: it’s probably better to build a company/ product with a value proposition that no one else has, than to copy the existing things. Because unique solution is the new way of thinking old problems and the ability to question established patterns. This foundation should be at the heart of an innovation.  Thiel writes:“thatis what a startup has to do: question received ideas and rethink business from scratch.”

There is no reason why progress should be limited at Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

The next Bill Gates will not create an operating system. The next Larry Page or Sergey Brin won’t make a search engine. The next Ilon Mask won’t create a payment system. Tomorrow’s winners cannot win by competing in today’s marketplace. Because of their unique businesses, they will escape competition altogether.

Who is it useful for?

This book has become an international bestseller, its subtitle is“Howto Build the Future”. It is recommended reading for startups, entrepreneurs and innovators, who want to change the world.

Who is the author?

Peter Thiel
One of the founders of PayPal

Peter Thiel, one of the founders of PayPal, held regular lectures at the University of Stanford in 2012. In cooperation with a student of this class, Blake Masters, Thiel took those class notes and published them as the book“Zeroto One”.


“Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.”

The Economist

“This book delivers completely new and refreshing ideas on how to create value in the world.”

Mark Zuckerberg
CEO of Facebook

“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”

Elon Musk
CEO of SpaceX and Tesla

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